Folio Media Group (FMG), publishers of Daily Times, Nigeria’s oldest media brand is set to take another bold step in the media industry by setting up FOLIO POST, in recognition of the company’s global digital appeal.
The FMG in a statement on Saturday, July 10, 2020 announced the pre-launch of FOLIO POST as a multimedia news platform that will provide detailed, accurate and “on the go” contents targeting young and active global audience.
The move will see to the merger of Folio Nigeria, launched by FMG in 2018 with an exclusive news affiliation in Nigeria and Africa to CNN international (powered by CNN 2018-2021) and the set-to-be launched FOLIO POST into one core web destination – www.thefoliopost.com.
Folio Nigeria which was rebranded in 2020 to tell multi-focal culture stories from Africa to resonate on a human level will now be integrated into FOLIO POST to become a full fledged news and investigative media platform.
The advent of digital media has significantly increased the access to news but also created an influx of information laden with lies and half-truths which has proven to be damaging to the journalistic process and the practice of democracy in Nigeria and globally.
According to the statement signed by FMG founder and publisher of Daily Times, Fidelis Anosike, FOLIO POST proposes to empower Nigerians with information from an unbiased angle and at the same time maintain the core ethics of journalism.
The statement said FOLIO POST will maintain Folio Nigeria’s mandate of using “text, photography, and videos, to engage the audience deep into the latest inspiring developments, providing fresh, nuanced, and layered perspectives on a youthful and innovating continent”.
“The vision is to make politics cool for the young and savvy by breaking down hard and investigative stories into simple and easy perspectives”, the release read.
The statement also called for collaborations from other media companies and advocacy groups with clear a focus on accountability and enforcing the democratic process.
The company said the brand which is domiciled in Nigeria will launch officially in the next 90 days, noting that it has a target of setting up a similar media outfit in other African countries such as Ghana, Cameroon, Senegal and South Africa within the next five years.
Asides Daily Times which FMG acquired in 2004, the company has other subsidiaries including the Folio Media and Creative Academy (FMCA); a capacity building academy for Journalists, Media Executives,Public Relations Officers ,creative industry practitioners, with the corporate mandate to empower 50,000 people by 2026.
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