By
Charles Affiong,
The
Nigerian Oil & Gas Industry has been in the news, lately. This time around,
the industry was hugging global and local limelight for the right, nay positive
reasons. It all began at the Aso Rock Villa where President Muhammadu Buhari
(in his capacity as Minister of Petroleum Resources) announced a whopping
N287billion profit after tax by the Nigerian National Petroleum Corporation
(NNPC). He also, in a historic feat, gave his assent to a 20-year-old Petroleum
Industry Bill (PIB), signifying a major Act that will change the fortunes
of the nation’s oil and gas industry for the better.
There
were also some positive news from the hallowed chambers of the Federal
Executive Council (FEC) where the Federal Government okayed the sum of $1.5bn
for the rehabilitation of the Warri and Kaduna refineries. There was also the
news from the magnificent towers of the Nigerian National Petroleum Corporation
(NNPC), where a major reshuffle in the Top Management of the Corporation was
announced. Thus, for the oil and gas industry, the last few days were
unprecedented, as they have recorded some very remarkable developments.
Lying
quietly in between such exciting and high-profile happenings was the story that
NNPC’s quintessential image maker, Dr. Kehinde Obateru, will be taking a
deserved bow from the public service, and by extension, from the public
limelight. This is after about thirty years of meritorious service to his
fatherland through the NNPC. Rising from a Protocol Officer to a Minister of
Petroleum in the early 90s to hold several Public Affairs position in NNPC, Dr.
Kennie, as he is fondly known by friends and colleagues, will be proudly going
home having attained the statutory 60 years retirement age, which came while he
was holding an enviable position of being the Official Spokesperson of Africa’s
largest Corporation.
Without
mincing words, Dr. Kennie’s retirement from public service was extra special.
And this is for many reasons. One, here is a man who had for three decades of
his illustrious life, given his all towards promoting the NNPC brand. In Dr.
Kennie, you are talking of a PR man that has bestrode the business of corporate
image making like the proverbial colossus. You are talking of a man who has
upscaled the art of reputation management in Nigeria’s oil and gas industry to
global standards. You are referring to someone who came to the PR profession
not by mere happenstance, but by dint of hardwork, commitment and adequate
preparation.
Simply
put, in Dr.Kennie, you are referring to a man who lives PR, eats PR, drinks PR
and even sleeps PR, as you will come to know soon. Looking at his exploits in
his early days as a News Reporter/Sub Editor for a national newspaper and as a
Sales Executive for an independent petroleum marketing outfit, you will agree that
the man was cut out for the image-making profession. From his humble
beginnings, it was obvious that Dr. Kennie’s early journalism background had
some impact on getting him to fall in love with Public Relations.
As
a Reporter, the young Kennie has interviewed hundreds of VIPs and company
spokespersons, a golden opportunity that has sharpened the requisite job
competencies needed for survival in the critical business of PR, especially
media relations and stakeholder management. At the same time, the oil marketing
job has availed him the opportunity of learning how to sell even the toughest
of ideas, brands and businesses. Therefore, when in 1992, an opportunity to
work at the NNPC Public Affairs Department came calling, Dr. Kennie jumped at
the opportunity.
From
there onwards, you could see that Dr. Kennie was made for the top. Gradually,
he rose and rose through the ranks, serving in several PR leadership roles
across NNPC’s business value-chain. These include Manager, Media Relations in
the Corporate Headquarters (2007 –2008); Manager, Public Affairs, Port Harcourt
Refinery (2008 – 2010); Manager, Public Affairs, NAPIMS-NNPC (2010 – 2015) and
General Manager NNPC London Office (2015-2020).
Therefore,
when in March 2020, the NNPC announced Dr. Kennie as its Official Spokesperson,
friends, colleagues and associates considered it a right choice, akin to a
round peg in a round hole. And so, since March last year to his very last day
in the office, the Kwara-born PR guru spent the last 18 months helping to enhance
the positive visibility of the NNPC brand, which, under the exceptional
stewardship of the GMD, Mallam Mele Kyari, was already witnessing rave reviews
for its entrenchment of Transparency, Accountability & Performance
Excellence (TAPE) vision.
Dr.
Kennie had also prepared academically before providence smiled at him to pick
up the coveted role of NNPC image-maker. He is an alumnus of the Nigerian
Institute of Journalism, Ogba, Lagos, University of Ilorin and University of
Stirling, Scotland, United Kingdom. He also holds a certificate in news
reporting, a Bachelor’s degree in Performing Arts and an M.Sc in Public
Relations. In 2012, he was awarded a doctorate in Management [Honoris Causa],
by the Commonwealth University, Belize. Dr. Kennie is a member of the
international Public Relations Association (IPRA), a senior member of the
Africa Public Relations Association (APRA), a Fellow of the Nigerian Institute
of Public Relations (NIPR) and a Member of the Nigerian Institute of Management
(NIM).
His
appointment in March 2020 as the Group General Manager, Group Public Affairs of
the NNPC did not therefore come as a surprise. In fact, if there was one
outstanding thing the appointment did, it was simply to underlie the confidence
which the management of the Corporation has reposed in him to deliver on his
new task of boosting NNPC’s corporate reputation. One of such major
responsibilities was selling the TAPE mantra to NNPC’s internal and external
stakeholders, a task well-delivered by Dr. Kennie.
Dr.
Kennie will be remembered for being a journalists’ – nay stakeholders’-
delight, any day. Although soft-spoken, he never shied away from responding and
attending to the deluge of inquiries that flood the organisation on a daily
basis. His tenure has witnessed one of the most peaceful and harmonious era in
terms of relationship between the NNPC and its critical stakeholders. Gone were
the days when the media, especially, will be engaged in a cat-and-mouse race,
as a result of some inquiry to the Corporation.
Several
stakeholders who have worked with him will attest to the fact that Dr. Kennie
was an epitome of humility; a self-driven goal-getter, an amiable PR
practitioner and an embodiment of competence and professionalism. Professionals
within the industry always talk about the goodwill and improved positive
mileage which the NNPC is currently enjoying via its successful entrenchment of
the TAPE mantra. Majority of such professionals have confessed that such
remarkable milestones were well-known to Nigerians, with Dr. Kennie as the
chief PR man at the helm.
On
Friday, the 24th day of September, 2021, Dr. Kennie will be taking a bow,
as he will officially hand over the reins of NNPC’s Group Public Affairs
Division (GPAD) to his successor, Mr. Garba Deen Muhammad, another experienced
and capable hand. To the glory of God, Dr. Kennie will be leaving the stage as
an accomplished professional and a fulfilled public servant, who will look back
at the NNPC with a smile that simply says: “I came, I saw, and I conquered.”
In
few months to come, NNPC, and the Nigerian Oil & Gas Industry will never be
the same again. The NNPC will particularly be witnessing a major growth in its
44-year history. It has been predicated on delivering more value going forward.
It will soon be incorporated and governed by the principles of Companies &
Allied Matters Act (CAMA). It will declare profit and present dividends to
millions of its shareholders (Nigerians). It will also be a fully integrated
energy company purely driven by profitability and performance excellence. I
reckon in those coming months, Dr. Kennie would proudly tell his grandkids that
I was part of it all.
It
was Edward Louis Barnays, the American Publicist and globally acclaimed pioneer
and father of modern Public Relations who once said: “Look for a situation
in which your work will give you as much happiness as your spare
time.” Going by Barnays’ priceless words, it definitely looks like he was
referring to the retiring NNPC image maker, as there will be so much joy,
happiness and merry-making for Dr. Kennie in his spare time.
Happy
60th birthday, Dr. Kennie Obateru, NNPC’s Mr. PR. Enjoy the best of your
spare time.
Affiong,
a Public Affairs commentator writes from Lagos.